Selected Artists

1962: Clipper Cowbridge

1963: The Swiss Invasion

1965: Marilyn Kaye

1969: The Fold

1970: Yorgi

1971: Devon Shire

1972: Sandee Saunders

1976: Rockfinger

1978: The Spooky Bunch

1979: Decoupage

1981: Bleep

1985: Tiger Love

1985: Laryssa Foxxx

1986: Smasher of Things

1987: Suthrn Cuzn

1989: ~pianogirl~

1990: Razorflesh

1995: Breaker Bear

1996: Action Plus

1998: J Lounge

2001: Eesk

2004: Lazarus Project

1963: The Swiss Invasion

CLUBBO CHIEF BO BOGERMAN had a bad attitude about the Beatles. “Turn that crap off!” he’d snap whenever “A Hard Day’s Night” or “Help!” came on the radio. He was equally cranky about the Kinks, hated the Who, and sneered at the Stones.

Rare red vinyl pressing of "Ski Baby Ski" (Clubbo Records)

Rare red vinyl pressing of "Ski Baby Ski."

Bo’s annoyance was distilled from the sourest of grapes. In 1963, his own attempt at imported pop – the so-called “Swiss Invasion” – failed miserably when the bargain-bin white vinyl used to press the Swiss discs turned out to be both toxic and unstable. By the time the records were recalled and reissued on less-hazardous red vinyl in the spring of 1964, the British Invasion had conquered America, leaving little room for competing imports.

It’s unlikely that any of Clubbo’s Swiss Invasion artists would ever have attained Beatles status, but not all of them deserve their present-day obscurity. One of the best combos was Ava & the Avalanches, a popular bar band from the Alpine resort of Zermatt, whose would-be hit “Ski Baby Ski” still conjures the exhilaration of a reckless toboggan ride. MORE…

LISTEN: Ski Baby Sky

(view lyrics and credits)

MORE! The strange, Swiss story of a long-lost pop star

ACTION! Support Ava’s big cat rescue efforts

YUM! Ava shares a unique fondue recipe

HIC! The refreshing cocktail inspired by Ava’s biggest hit!